Atoms For Peace

XL Recordings

Having worked on the Radiohead, ‘Lotus Flower’ original we were asked back to deliver an evolution of that creative for the Atoms For Peace, ‘Ingenue’ campaign.

The team consisted of feature film director Garth Jennings and acclaimed choreographer Wayne McGregor.

Generating over 4 million hits and spawning a legion of increasingly bizarre gifs made the industry take note with the video receiving a nomination at the Music Video Awards and at the inaugural YouTube Music Awards.

Thom Yorke
Wayne McGregor
Garth Jennings
Fukiko Takase
Dominic Leung

MTV Video Award Nomination
YouTube Music Awards Nomination